Last week (well, really last year) I had a little bit of a brand identity crisis.
I’ve had an active lifestyle blog for a while, and then eventually created Gather No Moss as a separate entity and web site. But I began to wonder if perhaps I should focus my efforts and combine the two: a web site that sells the Gather No Moss brand of products and a blog encouraging active lifestyles.
After some back and forth in my mind, and then reaching out to others to ask their opinions, I pulled the trigger and combined them.
But then last week as I was thinking more about my “brand” and what it represents, I came to the conclusion that I really have two separate brands and two separate target customers. I’m now making plans to separate the two again.
Here’s the rationale: Gather No Moss is targeted at people that are already active, and mostly, people that consider themselves to be athletes. To them, I want to be the brand that allows them to show their activeness to others.
My active lifestyle blog is really targeted at people that are either not active, or are looking to become more active, but not necessarily at people that are already athletes. That’s also the audience that I want to speak to and work with, to help them become more active. And I think this business will be my “personal” brand, using my name rather than a funky business name.
Stay tuned!
Brian




