I’d love to hear how other t-shirt entrepreneurs decide on the many variables in ordering t-shirts: styles, colors, sizes, quantities. So far, I’ve been using educated guesses, knowing that most of my target audience are somewhat fit. I go heavy (pardon the pun) on the large shirts for the men, and on the medium shirts for the women.
My dad was a buyer for an east coast business for most of his career. His focus was on cameras and electronics. I never asked him how he went about deciding on what to buy (from the manufacturers) or how many, but I’m sure that he used a combination of experience and guessing.
I’m ready to get a new batch of t-shirts for my new “triathlete” design. I need some for a couple retail stores, I need some for my own online sales, and especially I got the approval to sell shirts at the triathlon that I’ll be doing at the end of August. For this batch of shirts, I’ve decided to keep it simple: one color for the men’s shirts, one for the women’s shirts, and one for the youth shirts. At this point, I can’t be all things to all people, so I’ll focus on just getting sales.
Brian