Last week (well, really last year) I had a little bit of a brand identity crisis.
I’ve had an active lifestyle blog for a while, and then eventually created Gather No Moss as a separate entity and web site. But I began to wonder if perhaps I should focus my efforts and combine the two: a [...]
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(Brand) Identity Crisis
Signs, signs, everwhere a sign
I had a cool experience yesterday. I had to drop off a batch of t-shirts to be printed with my new “triathlete” design. Since I’ll be selling these t-shirts at a triathlon that I’ll be competing in, it was time for me to get a folding table to use. I thought it would also be [...]
Everything looks like a t-shirt
Have you ever heard the expression “When you’re a hammer, everything looks like a nail?”
I see t-shirts as a vehicle for many business opportunities. Now that I know how to go about getting them from wholesalers and getting them printed, I see that same method as a means for getting “messages” out to others. My [...]
Guessing game
I’d love to hear how other t-shirt entrepreneurs decide on the many variables in ordering t-shirts: styles, colors, sizes, quantities. So far, I’ve been using educated guesses, knowing that most of my target audience are somewhat fit. I go heavy (pardon the pun) on the large shirts for the men, and on the medium shirts [...]
Does office color matter?
I just finished painting my home office (I should be in bed). I couldn’t help myself. When I built this office in our basement a couple years ago, I painted the walls a dark brown to have more of a rustic feel. I grew to hate it, and a couple weeks ago I decided to [...]
Not enough time!
This post is all about frustration. Frustration over not having enough time to devote to my business. Is this you?
I’ve got my full-time job, my family, my leadership responsibilities at our church, and I’m trying to finish our massive basement (which contains my home office). The time that is left over is what I have [...]
Another retailer
I had another success this week. A local, privately-owned bicycle store agreed to sell Gather No Moss t-shirts. So, our “cyclist” t-shirts are now available at Snitger’s Bicycle Store in Beaver, PA.
The process of pitching to retailers has been interesting for me, since I’m really not a salesman. I also don’t like cold calls, so [...]
On being the tortoise
I’ve entered Gather No Moss into Startup Nation’s “Home-Based 100″ contest. Not for the sake of winning, but for free publicity. And if we happen to win, it will provide even more publicity.
For the contest, every person (actually, every IP address, I would suppose) can vote once a day until the voting ends, which isn’t [...]
Mannequins?
As I’m starting to get new shirt colors and designs for Gather No Moss, I really need to be able to take nice pictures of the shirts. Initially, I just had my wife take a picture of me in each shirt, but I’m not happy with that quality. And I’d like to take the [...]
E-Commerce Solutions
I’m in the process of setting up a new shopping cart for my web site. Up till now, I’ve been selling online through a company that does everything on-demand for me. My current “store” is actually on their site, and when a t-shirt is ordered, they process the payment, print the shirt, ship it, and [...]